The CFC Brand

The Chattanooga FC Brand

Chattanooga FC is more than a soccer club—it’s a symbol of community, passion, and pride. Since our founding in 2009, the Chattanooga FC brand has stood for unity, resilience, and the spirit of our city. Built by the fans, for the fans, our brand represents the connection between soccer and the heartbeat of Chattanooga.

A Club Built for the Community

Our brand is deeply rooted in the people and culture of Chattanooga. Every detail—from our logo to our colors—reflects the city we call home. Whether it’s supporting the team on the pitch, giving back to the community, or creating unforgettable matchday experiences, Chattanooga FC is committed to representing and uplifting Chattanooga.

Values That Drive Us

At the core of the Chattanooga FC brand are values that resonate with our fans and community:

Unity: We bring people together, regardless of background, to share a common love for soccer.

Passion: From the pitch to the stands, we channel the energy of our supporters into everything we do.

Inclusivity: Chattanooga FC is for everyone. We believe soccer is a universal language that has the power to connect people from all walks of life.

Progress: We aim to grow the game, invest in our community, and create a brighter future for Chattanooga through soccer.

What the CFC Brand Represents

Authenticity: We stay true to our roots, ensuring that everything we do reflects the character and values of Chattanooga.

Pride: Our fans are the lifeblood of the club, and the Chattanooga FC brand is a badge of honor that unites us all.

Innovation: From our merchandise to our game-day experience, we are always looking to create new ways for fans to engage with the club and show their pride.

The Power of the Brand

Wearing Chattanooga FC gear is about more than just supporting a team—it’s about being part of something bigger. It’s about sharing a passion for soccer, a love for our city, and a commitment to the values that make Chattanooga special.

Every jersey, scarf, and hat is a symbol of what it means to be part of the CFC family. It’s a statement of belonging, pride, and unwavering support for the beautiful game and the city we love.

Join the Movement

The Chattanooga FC brand is a movement powered by our supporters. It’s about uniting people through soccer and building a legacy that will inspire future generations. When you represent Chattanooga FC, you carry the pride of a community and the spirit of a club that believes in the power of sport to bring people together.

Be a part of something extraordinary. Together, we are Chattanooga FC.